The first fact he mentioned is about how we search when we’re looking for somewhere to go. We search on activity first, then location second. So we’ll search “mountain biking western Oklahoma” or “sailing southern Ontario.” an’ example showed people searching on an activity and then a town name.

“Have you ever gone anywhere because they ‘have something for everyone’ or they are the ‘gateway to’ someplace else?”

We found 97% of community-based marketing is ineffective. The reason is that we filter out everything that isn’t directly relevant to us.

The thing is find the place for publicity by placing a standy over there which is not related to our product or service but the crowed come there is our direct cutomer.