Sms massaging marketing is the process of collecting and analysing customer information to implement marketing strategies that make money. A business can use a database of customers [or potential customers] to segment their audience and create personalised marketing messages.

It’s a form of direct marketing that can be executed with any method.

A well-designed database makes it much easier to find, analyse and use the information you have. Mail shots, emails, telemarketing and customer service activities are much more straightforward when you have instant access to contact details.