A television advertisement (also called a television commercial, commercial or ad in American English and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization. It conveys a message, aimed to market a product or service. Advertisers and marketeers may refer to television commercials as TVCs.

Advertising revenue provides a significant portion of the funding for most privately owned television networks. During the 2010s, the number of commercials has grown steadily, while at the same time, the length of each commercial has diminished.[2][3] Advertisements of this type have already promoted a wide variety of goods, services and ideas even from early times in the history of television.[4]

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates which broadcasters charge to advertisers to air within a given network, television program, or time of day (called a "daypart").

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