One option is to go really local with free magazines that you'd find in grocery stores or pharmacies. The focus of these types of publications is on home sales, cars, boats and other topics--you've probably picked up one yourself. Your business doesn't have to tie directly into the topics of any one of the magazines, as long as the readers of those magazines would also be interested in your product or service. Remember, it's the audience that counts, and you can find that audience in any number of places. The contact information for advertising in these publications will also be located within the first few pages. One thing to be aware of is that these types of free publications are published on different schedules, sometimes just a few times a year. And like most magazines, your deadline will be way ahead of publication, so don't wait until the last minute to call to place an ad.

One advantage of magazines, especially monthlies, is that they have a much longer shelf life than newspapers; they are often browsed through for months after publication. So your ad might have an audience for up to six months after its initial insertion. Moreover, readers spend more time per sitting with a magazine than a newspaper, so there's more chance they will run across your ad.

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